As the battle continues for small businesses, the importance of email marketing campaigns has never been more relevant. If you have been lingering in the past with regard to email, it just may be time to pivot both your mindset and your strategy. In some recently published data at DigitalMarketingArt, it seems that email is going to take on a greater role in the survival of any business as we move forward. The following research is taken directly from their recent report:
B2C Email Marketing Statistics
- 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
- 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
- The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
- 59% of marketers say email is their biggest source of ROI. (Emma, 2018)
- While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand-building tool.
- Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to.
- Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
- Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout.
- 80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).
- 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
B2B Email Marketing Statistics
- 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
- 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
- 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
- 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
- The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
- 86% of business professionals prefer to use email when communicating for business purposes.
- CTRs are 47% higher for B2B email campaigns than B2C email campaigns.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
- 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.
- Tuesday is the best day of the week to send email (according to 10 email marketing studies).
- 83 percent of marketers use email newsletters for content marketing. (Source)
- Optimizing for mobile had a positive impact on the results of email campaigns for 40.74 percent of B2B marketers and 38.46 percent of B2C. (Source)
- Seventy-nine percent of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Source)
- Clickthrough rates are 47 percent higher for B2B email campaigns than B2C email campaigns. (Source)
- As far as content marketing tool usage, 64 percent of B2B marketers use a dedicated email platform to reach audiences. (Source)
- 93 percent of B2B marketers use email to distribute content. (Source)
- 91 percent of B2B marketers rate email as important to overall content marketing success. (Source)
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. (Source)
- Forty-nine percent of B2B marketers spend more resources on email than other channels. (Source)
- Subject lines that contain “money,” “revenue,” and “profit” performed best for B2B companies. (Source)
Mobile Email Marketing Statistics
- Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
- 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)
- Mobile-friendly email is the second most-used tactic email marketers to improve their performance. (HubSpot, 2020)
- Mobile accounted for 42% of all email opens in 2019. (Litmus, 2019)
- 40% of people 18 years old and under will always open an email on their mobile device first. (Campaign Monitor, 2019)
- Apple iPhone and Gmail are the most popular clients for opening mobile emails. (Campaign Monitor, 2019)
- Mobile readers who open emails a second time from their computer are 65% more likely to click through. (Campaign Monitor, 2019)
- Nearly 25% of people who open an email on a mobile device will open it again: 70% will stick with their mobile device, and 30% will go elsewhere. (Campaign Monitor, 2019)
- 40% of consumers say they have at least 50 unread emails in their inbox. (Sinch, 2020)
- Out of all email opens, mobile opens accounted for 46% of them.
- According to TechCrunch, Google reported that 75% of all Gmail users access their email account through a mobile device.
- Out of every 3 clicks on links within emails, one of them is through a registered mobile device.
- 23% of consumers who click on an email on a mobile device will open the same email again later.
- If a consumer reads an email on his mobile device, then read it again on a desktop, there’s a 65% higher chance for clicking through the email.
-Written by Kevin Sawyer
SearchPro Systems
2024