As you formulate your online marketing and SEO strategies for the new year, it is important to have the proper intel. Online marketing and SEO remains as fluid as ever so knowing what the current status and intel is can mean the difference between a profitable new year or a potential year of struggle. In some recently gathered research from all over, Brizfeel has published search data that just may guide your company to new heights. The following is taken directly from their recently gathered research:
- 18% of all local searches done on mobile devices lead to a sale within a day. (Google)
- 72% of consumers who did a local search visited a store within 5 miles. (WordStream)
- 30% of mobile searches are related to a location. (Google)
- 28% of searches for something nearby result in a purchase. (Google)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land)
- 61% of marketers say improving SEO and growing their organic presence is a high inbound marketing priority. (HubSpot)
- B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google)
- 71% of B2B researchers start their research with a generic search. (Google)
- 40% of marketers say the most challenging obstacle to SEO success is changing search algorithms. (Ascend2)
- Sending/receiving emails (82%) and finding information about good and services (71%) are the most popular internet activities. (Office for National Statistics)
- 72% of marketers agree that relevant content creation is the most effective SEO tactic. (Ascend2)
- 18% of all local searches done on mobile devices lead to a sale within a day. (Google)
- 72% of consumers who did a local search visited a store within 5 miles. (WordStream)
- 30% of mobile searches are related to a location. (Google)
- 28% of searches for something nearby result in a purchase. (Google)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land)
- 93% of all internet traffic comes from a search engine. (Forrester)
- 50% of search queries are 4 words or longer (Ko Marketing)
- The average load time for a web page is 3.21 seconds, and the bounce rate increased to 38% by the time it hit 5 seconds. (Pingdom)
- Having a video thumbnail in the search results can double your search traffic. (Visibility IQ)
- 90% of internet searchers didn’t have any brand in their mind before starting their search. (Google)
- About 50% of Small-medium businesses only have a basic understanding of SEO. (Higher visibility)
-Written by Kevin Sawyer
