Marketing industry research has consistently pointed to the long term benefits of running promotions on your social media platforms. All of the gathered research shows that 1 out of every 3 potential customers out there are heading to social media for furthering their research and to view opinions of companies and products. In addition, well over 90% of all marketing officers and team leaders state that social media promotion is great brand exposure as well as a sure way to drive traffic. So, how to get the most from your social media promotions?
- One of the best way to attract traffic is to engage in certain partnerships across the web. Certain social media bloggers and influencers are already tapped into your potential customers and may even be reaching an entire segment or two that you have been unable to reach.
- Video has become a must have in any brand’s marketing arsenal and if you are not already using it then you are already way behind. In fact, over 80% of all web traffic will be video by this time next year. For the best results out on your social media platforms, videos that explain your products and/or services will drive the most traffic and, quite likely, the most conversions. A close second behind these videos are testimonials from satisfied customers and clients.
- Promotions and contests also need to be at the heart of your social media promotional strategy. Contests, especially if they are of a continuing nature, tends to drive the most traffic along with coupons and discounts for products and services. The main reason these work so well, and have worked well over time, is because they create instant engagement. When your customers are engaged, your likelihood of obtaining a conversion is greatly increased.
- Finally, your social media platforms are the best promotional venue for taking customers and clients behind the scenes at your company. Show them how the products are made, let them see and get to know the employees. This is a huge opportunity to build trust. When you can get people to feel comfortable with you and your brand, they will come to trust you. Trust almost always equals conversions and isn’t that the whole point of it all?
-Written by Kevin Sawyer