Liz Pratt is the Marketing Communications Manager for SearchPro Systems. The internet is a fantastic way to find out how to please customers and increase sales. Sites like Yelp, Facebook, and Twitter help you rank high on the Universal Search page and provide forums for users to tell others about great experiences they’ve had. This […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. When putting together an amazing video SEO program, a lot of focus is put on creating some fantastic videos. Once compelling video is created, however, it’s time to promote it. It is at this time that marketers need to make a decision: to host or […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. Earlier this month at the Mashable Media Summit, College Humor’s CEO Ricky Van Veen spoke about his top ten web content urban legends. As a creator of a website with more than 10 million unique visitors a month, he offered insights on what assumptions might […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. A great how-to video can be a fantastic addition to your video SEO strategy. By offering assistance without trying to sell yourself, you can build a relationship with the user. In addition, return views and any links sent will improve Universal Search rankings. If for […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. One goal for your video SEO strategy might be to make sure the video is not only featured in the Universal Search pages, but also quickly picked up by Google News. Google recently gave their blog readers advice on how to optimize video for that […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. A few days ago Google officially announced the completion of a new web indexing system called Caffeine. They claim that Caffeine provides 50 percent fresher results for web searches than the last indexing system, and that it’s the largest collection of web content they’ve ever […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. Since YouTube first got started in 2006, the possibilities for video SEO have been continuing to grow. Few would dispute the idea that web video is a must for any business. Video allows a business to grab the attention of potential customers and make a […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. The most polished, interesting, and engaging web video means nothing if no one ever watches it. Video SEO works only if viewers find the material, so after posting a wonderfully made video, make sure your target audience finds it and that your message comes across […]

Liz Pratt is the Marketing Communications Manager for SearchPro Systems. When defining goals to create a video SEO strategy, it is important to keep engagement capital, not just an immediate jump in sales, in mind. Engagement capital is the term used to describe the trade between marketer and user. It is usually entertaining or informative […]

Liz Pratt is the Marketing Communications Manager at SearchPro Systems. Since the official launch of YouTube in December 2005, the site now exceeds 2 billion views every day. You know you need to be there, but how do you optimize your Video SEO content to keep ahead of the pack? 1.    Answer questions. Think about […]