There is nothing more fluid than the social media landscape these days. Trying to keep up with the latest trends and strategies that have been working can often seem like a full time job. There are a few that are coming to the front presently and look to have an impact through the rest of the year.
- It is, right now, all about the video. Live video is attracting and engaging as never before. The rise and the proliferation of streaming platforms has become a force to be reckoned with going forward. You must have video content to stay current, engage your audience and drive them to your site. Content will remain king and a generous portion of video content needs to be there for you everywhere especially out at your social media platforms. Audiences are just loving live events especially because it puts them right in the center of the action. Use your video to draw them in, tell your story, and drive them to your site.
- Like live streaming type of video, virtual reality continues to make its presence felt. While still in its infancy, VR is going to have an impact everywhere for many years to come. The major social media platforms are adopting it quickly and permanently. VR is something you must invest in if you plan on being competitive in the future. It is the interaction that is drawing audiences in and you must take advantage of that. Assemble the team and the resources you need to jump into the VR game right away and with both feet.
- There was a time, not so long ago, when the social media platforms had their own distinctions, their own audiences. Not so much anymore as they have begun to morph and overlap. The platforms are absorbing new features and strategies from each other so as to draw on multiple cross sections of demographics. They are no longer distinct. This good for businesses and for building brand awareness. Your budget doesn’t have to be so refined with regard to each platform. You can start putting together a budget that takes advantage of the cross over affect now being seen at the platforms.