The strength of your overall SEO and digital marketing efforts will likely determine the future of your business. The most crucial part of a potential customer’s journey begins when they have identified their pain and have now begun to search out solutions. Perhaps the foremost reason most small business owners don’t have an exact handle on their organic search efforts is because they don’t know what’s happening out there. So, here are a few stats to help along the way:
- 61% of marketers say improving SEO and growing their organic presence is a high inbound marketing priority. (HubSpot)
- B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google)
- 71% of B2B researchers start their research with a generic search. (Google)
- 40% of marketers say the most challenging obstacle to SEO success is changing search algorithms. (Ascend2)
- Medium-sized companies and enterprises are more rely on content development and SEO to increase and maintain their search presences. (BrizFeel).
- 18% of all local searches done on mobile devices lead to a sale within a day. (Google)
- 72% of consumers who did a local search visited a store within 5 miles. (WordStream)
- 42. 30% of mobile searches are related to a location. (Google)
- 93% of all internet traffic comes from a search engine. (Forrester)
- 50% of search queries are 4 words or longer (Ko Marketing)
- The average load time for a web page is 3.21 seconds, and the bounce rate increased to 38% by the time it hit 5 seconds. (Pingdom)
- Having a video thumbnail in the search results can double your search traffic. (Visibility IQ)
- 90% of internet searchers didn’t have any brand in their mind before starting their search. (Google)
- About 50% of Small-medium businesses only have a basic understanding of SEO. (Higher visibility)
- About 50% of the results on Google’s first page are HTTPS. (Moz)
- 50% of searchers are more likely to click on a particular brand name if that brand name shows up more than once on the search results. (Google)
- SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as direct mail or cold-calling. (Google)
- Only 7% of searchers will ever see the third page of search results. (Google)
- Video content is 50 times more likely to drive organic search results than plain text will. (Forrester Research)
-Written by Kevin Sawyer
