There continues to be battling schools of thought with regard to social media having any value to you in your online marketing strategy and overall SEO. One side firmly believes that social media is here to stay and that it should be vigorously explored and attacked while the other side says it is just a mere passing ship and there is no need to waste time and money on it. However, for those companies who have integrated social media into their SEO and online marketing, these tactics continue to show results. These tactics continue to drive traffic and increase conversion.
- Having a ton of “likes” or “followers” is useless if they are not coming to your site and buying. Your social media marketing only exists to do just that. Show visitors at your social media platforms your products and services. Highlight their strengths and compel them to buy. Show them how your offerings will add value to their lives.
- Content is, of course, the best strategy to employ but don’t ignore the persuasiveness of video. Short presentations can have an immediate impact. Another immediate impact is customer and client reviews. Peer reviews carry a tremendous amount of weight in social media land so take advantage of it where you can.
- Special offers and discounts directly aimed at your social media traffic will have an immediate affect on your site traffic. You don’t have to give away the store but let your social media followers know that they are valued through offering exclusive discounts that are not available to anyone else.
- Contests are a close second to special discounts. Offer something of value that participants in the contest will really want to win. While the contest rages on, this contest crowd will be visiting your site and likely buying in the interim.
- Finally, the tried and true “time is running out” tactic almost always produces immediate results. Get out at your social media platforms on a regular basis and offers specials that can’t be found elsewhere and are time related. Even include a clock along side the offer to increase the urgency.
-Written by Kevin Sawyer