Search Engine Optimization is more than just a tool. It is a weapon. It is the strongest marketing weapon you have with regard to driving traffic and establishing trust and brand recognition. But, are you paying enough attention to it? Is its blade still sharp? In some recently published data by ImpactPlus, it just may pay off in the long run to take out that well worn SEO checklist and see what you may be missing. The following is taken directly from that published data:
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On the first page alone, the first five organic results account for 67.60% of all the clicks. (Source: Zero Limit Web)
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Google’s search algorithm uses more than 200 factors to rank websites. (Source: Backlinko)
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High-quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch)
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High-quality content and link building are the two most important signals used by Google to rank your website for search. (Source: Search Engine Watch)
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91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. (Source: Ahrefs)
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55.24% of pages don’t have a single backlink. (Source: Ahrefs)
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The more backlinks a page has, the more search traffic it gets from Google. (Source: Ahrefs)
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The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate. (Source: SEMrush)
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In 2020, 55% of all worldwide online traffic came from mobile, 42% from desktop. (Source: StatCounter)
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36% of SEO experts think the headline/title tag is the most important SEO element. (Source: Databox)
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Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches. (Source: Smart Insights)
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70% of marketers see SEO as more effective than PPC. (Source: Databox)
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61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source: HubSpot State of Inbound)
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Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (Source: HubSpot)
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Video is 50x more likely to get organic ranking than plain text results. (Source: SEO Inc.)
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Only 0.78% of Google searchers click on results from the second page. Source:Backlinko
-Written by Kevin Sawyer
