Getting a firm grip on your mobile SEO strategy may never be more critical to the survival of your business. As mobile search continues to drive itself forward, it has quickly become the preferred method of search for pretty much every generation. In some recent research released by the Blue Corona company, mobile search has become so dominant that the future of your company just may depend on how mobile ready you are. The following comes directly from their gathered research:
- Up to 70% of web traffic happens on a mobile device (CIODive)
- 57% of all U.S. online traffic now comes from smartphones and tablets (BrightEdge)
- 95.1% of active Facebook users accessed the social network via a mobile device (Statista)
- 85% of the time users spend on Twitter is on a mobile device (Wall Street Journal)
- 60% of LinkedIn traffic comes from mobile devices (Fortune)
- 80% of people use Pinterest on mobile. (CoSchedule Blog)
- The most popular mobile messenger app globally is WhatsApp. (Statitsa)
- Almost 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when looking for information online. (Google)
- 75% of smartphone users expect to get immediate information while using their smartphone. (Google)
- 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. (Google)
- Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. -{Business Wire}
- 60% of consumers click on mobile ads at least weekly. (Business Wire)
- Mobile searches for “best” have grown over 80% in the past two years (Google)
- 51% of customers say that they use mobile devices to discover new brands and products (BrightEdge)
- 69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns (BrightEdge)
- 54% of all mobile brand experiences are video or image-based (Google)
- 89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google)
- 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising)
- Mobile can fast-track time to purchase by 20% through facilitating efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases (Google)
- Over 40% of online transactions are now done on mobile (Google)
- Mobile searches related to “same-day shipping” have grown over 120% since 2015 (Google)
- Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location (Google)
- 91% of smartphone owners purchased or planned to purchase something after seeing an ad they described as relevant (Google)
- When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they had a positive experience (Google)
- 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase (Google)
- 35% of people who searched on their phone spent more than they expected in the store (Google)
-Written by Kevin Sawyer
