Everything, it seems, just may depend on the strength of your sales funnel strategy. Without a strong sales funnel, all of your online marketing efforts may go for naught. All of your marketing efforts must encompass your sales funnel to be effective and to drive traffic and conversions. After all, isn’t that why your company exists? To make sales? To, perhaps, get more of a handle on your sales funnel, Khrisdigital has published some research findings that may prove a bit startling. The following is taken directly from that published report:
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95% of buyers choose a vendor who provides them with sufficient content which helps them navigate each stage of the buying process (Source: Demandgenreport)
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95% of buyers choose a vendor who provides them with sufficient content which helps them navigate each stage of the buying process.(Source: Demandgenreport)
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68% of companies have not identified or attempted to measure their sales funnel.(Source: Pardot)
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Don’t neglect your headline! 90% of visitors who read your headline will also read your CTA. (Source: MarketingSherpa)
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A staggering 79% of marketing leads are never converted to sales (Source: MarketingSherpa)
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Acquiring a new customer is 5 times costlier than keeping an existing one (Source: Investpcro)
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Companies that create 30 or more landing pages get 7 times more leads than those that use fewer than 10. (Source: HubSpot)
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Using videos on landing pages can improve conversions by 86%. (Source: Eyeviewdigital)
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Putting multiple offers on your landing page can decrease conversions by up to 266%. (Source: Bluleadz)
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A/B test Done By HubSpot revealed that removing links from landing pages increases conversion rates. (Source: HubSpot)
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Only half of the landing pages are optimized for mobile devices. (Source: Adobe Blog)
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1-sec delay in page loading reduces conversions by 7%. (Source: Kissmetrics)
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Long-form landing pages can generate up to 220% more leads. (Source: Marketing Experiments)
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65% of businesses say generating traffic and leads is their biggest marketing challenge. (Source: HubSpot)
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68% of B2B companies will use landing pages to nurture new sales leads for future conversion. (Source: MarketingSherpa)
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74% of companies say converting leads into customers is their top priority. (Source: HubSpot)
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Only 29% of brands nurture their existing customers beyond the initial purchase. (Source: Demandgenreport)
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Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates. (Source: Aberdeenessentials)
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Improving SEO and organic presence is a top inbound marketing priority for 61% of marketers (Source: HubSpot)
-Written by Kevin Sawyer
