Have your landing pages embraced video?

Video marketing has established itself as a formidable strategy for both B2C and B2B companies. However, few seemed to have embraced the idea of converting their individual landing pages into a video format; an outright commercial, if you will. There has been some recent data gathered that seems to demonstrate that it just may be time to up your game and turn those boring and ineffective landing pages into conversion machines. Some recent data published at Optinmonster suggests that video landing pages just may be the way to go. The following is taken directly from that published research:

  • Some recent research at Wyzowl found:
    • 89% of video marketers say video gives them a good ROI.
    • 83% of video marketers say video helps them with lead generation.
    • 87% of video marketers say video has increased traffic to their website.
    • 80% of video marketers say video has directly helped increase sales.
  •  Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. And Social Media Examiner’s Social Media Marketing Industry Report shows that 57% of marketers use live video.
  • Wyzowl’s research shows that people watch an average of 16 hours of online video per week. And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
  • According to Google, YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined. Google adds that watch time for shopping-related videos on YouTube grew in the U.S. by more than 5X over the past 2 years.

  • More than 55% of shoppers use online video while actually shopping in a store, says Google. Wyzowl says that 67% of consumers prefer watching a video to reading about a product. And Hubspot says that 54% of consumers want to see more video content this year.
  • Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. An informal and chatty tone is preferred by 83% of consumers. Length matters, too, in video marketing. According to Social Media Examiner, 80% of marketers are creating videos that are 3 minutes or less.
  • Vidyard’s research shows that the average retention rate for videos across the board is 52%, but the amount of time people will spend watching your videos depends on how long they are. About 68% of people will watch a business video all the way through if it’s under 1 minute. Over 20 minutes? You’re going to reach only 25% of people.
  •  According to research by Verizon and Publicis, 92% of consumers view videos with the sound off. The solution? Use captions. This same report found that 50% of consumers rely on captions because they keep the sound off.

-Written by Kevin Sawyer