Is your social media losing momentum?

Posted on July 13, 2022 in internet marketing, Link Building Service, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, Video SEO, web video marketing, Web Video Production

In these uncertain times, social media can be the proverbial shifting sands which can leave a small business scrambling for effective strategies. Keeping up a social media plan that will drive traffic and make conversions can be a continuing challenge. Having the proper intel as to where your potential customers are hanging out can go a long way to securing a successful long term strategy. Some recent research published by Financesonline can help you get a handle on where you need to be. The following is taken directly from that published research:

  • Marketers rank the social media platforms they use according to importance as follows: Facebook (59%), Instagram (17%), LinkedIn (14%), YouTube (5%), Twitter (3%), Pinterest (1%), and Messenger bots (1%). (Social Media Examiner)
  • Businesses say that the top benefits they derive from social media marketing are increased exposure (86%), more traffic (78%), generated leads (67%), gained loyal fans (60%), and enhanced sales (59%). (Social Media Examiner)

Facebook for business

  • 69% of marketers say that increasing brand awareness is their primary goal for using social media. Other goals are increasing web traffic (52%), growing their brand’s audience (46%), promoting content (44%), increasing community engagement (43%), driving sales (40%), connecting with their audience (30%), providing customer support (28%), and tracking competitors (27%). (Sprout Social)
  • The top factors that influence marketers’ approach to social media are the performance to date (59%), social goals and objectives (57%), customer feedback (52%), trending topics and interests (45%), and business goals and objectives (36%). (Influencer Marketing Hub)

american active social media users

  • 62% of small businesses consider social media as a key element of their effective marketing strategy. (Visual Objects)
  • Furthermore, marketers primarily use social media data to: understand their target audience (56%), develop creative content (49%), assess campaign performance (43%), foster communication with consumers (39%), support other departments (33%), report results to manager and team (31%), and analyze trends (30%). (Sprout Social)
  • 55% of customers who learned about a product on social media usually proceed to buy the product. (Kleiner Perkins)

social-media-users-by-generation

  • 78% of consumers say they are influenced by the posts of brands they follow on social media. (Power Digital)
  • 89% of consumers say they will buy from a brand they follow on social media, while 84% will typically choose that brand over a competitor. (Sprout Social)
  • 75% of consumers say they’re likely to increase spending with brands they follow on social media. (Sprout Social)

-Written by Kevin Sawyer