One of the legendary social media sites out there is, of course, LinkedIn. What many brands, especially those in small business land, may not be taking full advantage of this powerful site with regard to branding, establishing credibility, and driving traffic.  Launched in 2003, LinkedIn has grown to be, perhaps, the largest platform for […]

   Such diverse magazines as Social Media Impact and Forbes have been gathering together data about social media and its overall impact on both businesses and consumers. Many of these stats are so startling that they may border on the unbelievable. However, these new stats and findings just may end up forcing many brands to […]

Two recently released studies have revealed how small business is using social media to drive traffic and increase sales as well as uncovering critical demographics about who is actually regularly engaged in social media. Global marketing research firm TNS recently worked in conjunction with LinkedIn to survey over one thousand small businesses with regard to […]

The challenge with social media is that it tends toward what is trendy and, perhaps, what may go viral. Too many business owners and entrepreneurs ignore their fellow business owners when establishing their social media marketing strategy. Constantly striving to capture the attention of the fickle public leaves a black hole that is eating potential […]

Social Media giant, Facebook, recently announced that it was buying the texting phone app WhatsApp for $19 billion. The deal is not only the largest acquisition ever made by Facebook, but is the largest acquisition in Silicon Valley history. The deal was for $16 billion in cash and an additional $3 billion in stock.   […]