As more and more small businesses take advantage of social media marketing, they are also discovering that there are many nuances to it. A recent research study performed by social media giant LinkedIn, found that well over 80% of all businesses, large and small, have a social media presence. In addition, LinkedIn found that nearly […]

You know your social media marketing efforts are critical to your overall success.  You know your looking to build your brand awareness and drive traffic. But what about generating actual leads from your social media efforts?  Launch your lead generation strategy at your top sites like Twitter and Facebook. You will need to take a […]

Gaining a following on social media does not have to be such a complicated endeavor. Some patience, some due diligence, and some consistency are, basically, all you really need.  The major focus of your social media marketing campaign is to drive traffic to your site. That is the only reason for its existence. If it […]

The importance of social media to the continued growth and success of your business cannot be overestimated. Today, if you do not have a social media marketing strategy designed to drive traffic, then you will quickly be left behind. The major players, of course, have to be covered. Facebook, Google+, Twitter, Instagram and Pinterest are […]

Most companies pay a heavy price when they give their potential male audience little or no consideration. The young male audience, those in the 25-45 year old range, are extremely active online especially out at the search engines and the social media sites. You will ignore this segment at great peril to your bottom line. […]

There are few more important concerns for today’s business than customer service. It is so fiercely competitive out there that how you, and your staff, treat a client or customer may very well tip the balance in your quest to survive and thrive. Customer retention is so vital to your survival that there is an […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

When it comes to social media, Facebook appears to be the king. Everyone, it seems is out there be they average people or brands looking to increase their engagement and propel their bottom line ever upward. The problem lately is that engagement numbers have been dropping like the proverbial lead balloon at Facebook. Have ads […]

The influence of social media on just about every aspect of our lives has become quite profound whether we want to embrace it or not. Can there be such a thing a social media burnout? Are businesses and entrepreneurs simply becoming lost in the shuffle of too much noise? According too some latest research, over […]

     How does your company or brand respond to negative reviews and comments that have been received out on your social media sites? The trouble is, however, that not enough companies respond to negative feedback right away. In many cases, most do not even bother to respond at all.  This is not recommended and is […]