Branding is a huge part of a business strategy and a huge part of its long term success. The challenge seems to be that too many small companies fail to take branding seriously. There just always seems to be more important priorities. Branding, like SEO, is a long term strategy that can’t be ignored for long. Left untended, a company can find itself falling too far behind its rivals to a point where it just may never catch up. In some recently published data, Smallbizgenius has revealed how and why your brand continues to struggle. The following is taken directly from that published research:
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61% of people are more likely to buy from companies that deliver unique content. (Contently)
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94% of customers are likely to show loyalty to a brand that offers complete transparency. (Label Insight)
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On average, it takes 5 to 7 impressions for people to remember your brand. (Pam Moore)
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73% of consumers love a brand because of helpful customer service. (Curatti)
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73% of people prefer brands that personalize the shopping experience. (WP forms)
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Color improves brand recognition by up to 80%. (Forbes)
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Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
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64% of women and 68% of men have felt an emotional connection with a brand. (Consumer Thermometer)
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59% of shoppers prefer to buy new products from the brands they trust. (Invesp)
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54% of consumers would like to see more video content from brands they support. (HubSpot)
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86% of consumers prefer an authentic and honest brand personality on social networks. (HubSpot)
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53% of businesses rely on content marketing as a branding strategy. (SmallBizTrends)
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77% of B2B marketers say branding is crucial for growth. (Circe Research)
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82% of investors say name recognition is an important factor guiding them in their investment decisions. (Global Banking & Finance Review)
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The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency. (Facebook)
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82% of people are more likely to trust a company whose senior executives actively use social media. (CEO Hangout)
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77% of marketers feel branding is a crucial factor in future growth.(Circle Research)
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Over 70% of brand managers consider building an audience more important than converting sales. (Bynder)
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Over 70% of brand managers consider building an audience more important than converting sales. (Bynder)
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Brands that blog generate 67% more leads. (BrandBuddah)
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73% of small businesses invest in social media marketing as part of their branding efforts. (The Manifest)
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73% of small businesses invest in social media marketing as part of their branding efforts. (The Manifest)
-Written by Kevin Sawyer
