How influencer marketing can boost your bottom line

Posted on September 20, 2021 in Company Internet Marketing, internet marketing, Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, Video SEO, web video marketing

While there are those small businesses that still remain hesitant with regard to influener marketing, it becomes more and more evident that it can boost your bottom line and has earned a place in your overall SEO and marketing strategy. In a recently completed research survey, InfluencerMarketingHub has gathered together some enlightening stats and info regarding where influencer marketing is right now and where your efforts may need to be. The following  is taken directly from their published report:

  • We surveyed just over 5000 people from a range of backgrounds. Although we had to remove some responses due to a lack of clarity, the 2021 survey is our largest yet, with a 25% increase in respondents compared to last year’s study.
  • Despite the increase in survey respondents from last year, the ratio of B2B and B2C businesses remained unchanged. 70% of those surveyed focus on the B2C sector, with the remaining 30% running campaigns for firms in the B2B area.

  • The majority (59%) admit to having a standalone budget for content marketing, and 75% of them now intend to dedicate a budget to influencer marketing in 2021
  • 90% of our survey respondents believe influencer marketing to be an effective form of marketing
  • The majority of brands use the same influencers across different campaigns
  • Brands still tend to give away free product samples (or give discounts on more expensive products) rather than paying cash to their influencers
  • 67% of our respondents measure the ROI from their influencer campaigns

  • The most common measure of influencer marketing success is conversions/sales
  • 83% of firms take their influencer marketing spending from their marketing budget
  • 67% of respondents use Instagram for influencer marketing, but there has been a colossal increase in TikTok influencer marketing
  • Influencer fraud is still of concern to respondents, but less so than in the past
  • Far fewer respondents have experienced influencer fraud that previously

  • 67% of respondents prefer their influencer marketing to be campaign-based rather than always-on
  • Finding influencers remains the most significant challenge for those who run campaigns in-house but is becoming less of a problem
  • Recent Upfluence data shows better engagement rates for smaller influencers than for larger ones. Upfluence uses slightly different definitions for influencer types than what we usually do on the Influencer Marketing Hub, so in the following data, consider the different kinds of influencer as being:
    • Micro-influencer: less than 15,000 followers
    • Regular-influencer : between 15,000 and 50,000 followers
    • Rising-influencer : between 50,000 and 100,000 followers
    • Mid-influencer : between 100,000 and 500,000 followers
    • Macro-influencer : between 500,000 and 1,000,000 followers
    • Mega-influencer : more than 1,000,000 followers

-Written by Kevin Sawyer