How self help may boost customer satisfaction

Customer experience and satisfaction is always at the top of any small company’s vision board. As technology and automation expands, are consumers becoming more comfortable with companies that allow them to help themselves in more efficient and effective ways? It seems that some research done by Zendesk just may point to the future of customer interaction. The following results are taken directly from that research:

Self-service: do customers want to help themselves?

-Written by Kevin Sawyer