As the times continue to become more volatile and uncertain, it may be time to reflect on how your online marketing strategies need to evolve going forward. The most crucial part of your online marketing is your search engine optimization. The challenge is that SEO, too, continues to adapt and evolve. In some recently compiled research published by Incremento, it shows just where SEO is going to go in the near future. The following is taken directly from that published report:
- Search Engines Are The Starting Point Of 93% Of Internet Activities.
- Compared To Social Media, Search Engines Drive 300% More Traffic To Websites.
- SEO Can Drive 15% Conversion
- SEO May Cut The Price Of Acquiring New Customers By 87.41%.
- Featured Snippets Are Included In 12.3% Of Search Searches.
- The First Page Of The SERPs Is Not Even Scrolled Past By 75% Of People.
- In 2020, Voice Searches Were Expected To Make Up 50% Of All Searches.
- 70% Of Marketers Believe SEO Produces Superior Outcomes To PPC.
- Over 4 Words Are Used In 50% Of Search Inquiries.
- The Average Word Count For Websites That Appear On Google’s First Page Is 1,447.
- 67.6% Of All Clicks Come From The Top Five Organic Results.
- More Than 200 Criteria Are Used In Google’s Search Algorithm To Rank Web Pages.
- Mobile Devices Are Used For 61% Of Google Searches.
- 51% Of Users Have Higher Faith In Mobile-Friendly Websites.
- 54% Of All Online Sales Will Be Driven By Mobile Devices.
- 69% Of Smartphone Users Are More Inclined To Make A Purchase From Businesses Whose Websites Are Easy To Use Or Mobile Friendly.
- On Mobile Devices, The Recommended Load Time Is Between One And Two Seconds.
- 57% Of Customers Stated That They Wouldn’t Suggest A Company With A Mobile Website That Is Badly Developed.
- According To SEO Data, The Top Organic Result On Mobile Receives 27.7% Of Clicks As Opposed To 19.3% On Desktop.
- Online Shoppers Uses “Near Me” Searches In 82% Of Cases.
- If A Local Business Had A Mobile-Friendly Website, 61% Of Customers Would Get In Touch With It.
- Within 24 Hours Of Looking For A Local Company On A Mobile Device, 88% Of Customers Will Interact With It.
- Online Reviews Are Trusted More Than Personal Recommendations By 88% Of Customers.
- 53% Of Us Shoppers Claim To Use Search Engines To Investigate Items Before Making A Purchasing Decision.
- Videos Enhance Backlinks And Increase Search Traffic By 157% For Posts.
-Written by Kevin Sawyer
