There are times when social media is nothing but shifting sand. If your business and your marketing efforts don’t keep a watchful eye on that shifting sand, then it just may be likely that there will be potential business that you will miss out on. Adapting to the ever changing social media winds has never […]

Most people live in the delusion that they are mentally tough. The truth is, very few are. Most people’s minds are too scattered too self centered and too unfocused. That doesn’t have to be the case, though. There are certain habits and mindsets that separate the mentally tough from everyone else. It is just a […]

The point of all of your marketing and advertising efforts is for your company to be an option in a consumer’s mind when they are ready to buy the products or services that you offer. However, these days it has become more than that. These days, the competition is so fierce that it tends to […]

Many B2B companies don’t take full enough advantage of social media to advance their business. Though much of the focus and thought leadership seems to be bogged down with the B2C companies, social media is most assuredly a place where the B2B companies can excel. Social Media Today recently published some stats that will allow […]

Social proof is one of the strongest indicators of the health of your company. Social proof tends to range anywhere from social media platform comments to product reviews to testimonials. Social proof has become a major factor in buying decisions and the more research you have about it, the more you know how it affects […]

While there is little dispute about the importance of digital marketing to the health of a small business, recent research has revealed that small business owners don’t seem to grasp the full potential of it with the aim of using it to grow and expand their businesses. The focus of some recent research done by […]

There are those companies out there that have over one million followers out at their social media platforms. So, how do the do it? Is it simple luck or is it strategic planning? Those companies that succeed out on social media tend to do so due to planning and diligence. Your social media platforms are […]

Video is one of the most powerful marketing and brand awareness weapons you have. It must be fully integrated into your overall marketing strategy which includes your SEO and social media marketing efforts. When launching your videos out onto your social media channels, there are certain guidelines you need to keep in mind for them […]

If it is one thing most people wish for in their lives, it is to somehow be more productive. To somehow get more done in less time or, at least, in the same amount of time. There are certain mindsets and strategies that will allow you to this and they are near religion to those […]

It’s all about the conversions. It’s all about knowing where your potential customers and clients are. But, you likely already know that. Trying to extend your reach can be a difficult thing since customers seem to be spread out everywhere especially when they are in the middle of a buying journey. Making things as easy […]