The future of small business can be tough to see as things seems to shift on a daily basis. What has come to the forefront over the past year is the rise of ecommerce across all industries and professions. There has been some recently released data from Statista, and published at Ecommerce Guide, that reveals […]

Search engine optimization is, and will remain, the most effective weapon you have in your marketing arsenal. As things continue to shift this way and that, SEO becomes a strategy that can’t be done alone. Too many small business owners and entrepreneurs believe that they can do it themselves. They find out, many too late, […]

As small businesses everywhere continue to battle on in the face of some difficult odds, it seems that consumers continue to support their local businesses over the national brands. Even with the ease of  buying online, the huge bulk of consumers would rather go out and shop local. In recent released research done by Denver […]

As the holiday shopping season continues to rumble on, not only is it looking rather bright but it has been shaping up as a season like never before. To make your mark this season, your company, and your marketing, must be ready to pivot at a moments notice. So seems to say McKinsey and Company […]

As American small businesses continue to successfully battle back from the many roadblocks placed before them, there seems to be great news with regard to how people expect to approach the upcoming holiday shopping season. In a recent survey performed by Engine Insights, it seems that nearly 90 percent of the people they spoke with […]

As these tumultuous times continue to hurl forward, it remains important to not lose sight of those basic and everyday matters that will help a company or small business move forward. Even in such uncertain times, there are those certain things that have proven to work time and again. The major one, of course, is […]

In these uncertain times, most small businesses and entrepreneurs are searching for anything that might give them an edge. Using what you have that as been working for you over time may just need a bit of a shake up. Perhaps if two of your best weapons were used in combination to keep a momentum […]

When it comes to your marketing efforts, sometimes it is not that easy to know what is working and what is not. Brand awareness is, of course, everything as you cobble together a plan centering on your social media, SEO and email as well as your content marketing. Having the data, and making the adjustments, […]

Many small businesses have been gearing up for Google’s shift to mobile first indexing of its search results. Are you ready? If you have yet to optimize your website for mobile search, it isn’t too late to do so. Google has recently announced that they have delayed the launch of their mobile search priority to […]

Most people live in the delusion that they are mentally tough. The truth is, very few are. Most people’s minds are too scattered too self centered and too unfocused. That doesn’t have to be the case, though. There are certain habits and mindsets that separate the mentally tough from everyone else. It is just a […]