With over one billion users, Facebook continues to be the 600 pound gorilla who can sit wherever it wants to. Major and minor brands, as well as every business in the world, have wanted their social media marketing efforts to grab a piece of that crowd. The problem has been, however, that Facebook had yet […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

When it comes to social media, Facebook appears to be the king. Everyone, it seems is out there be they average people or brands looking to increase their engagement and propel their bottom line ever upward. The problem lately is that engagement numbers have been dropping like the proverbial lead balloon at Facebook. Have ads […]

The influence of social media on just about every aspect of our lives has become quite profound whether we want to embrace it or not. Can there be such a thing a social media burnout? Are businesses and entrepreneurs simply becoming lost in the shuffle of too much noise? According too some latest research, over […]

Your social media marketing strategies can give a huge boost to your email campaigns. By blending your social media presence into a well woven email campaign, you just may find that your email campaigns have begun to drive more traffic and generating more sales.  Nothing sells better than a well crafted video or, especially, photo. […]

Social media marketing star Instagram has begun marketing itself as much more than just a photo sharing destination. In February, Instagram launched a social media marketing campaign of their own aimed at attracting, not only the major brands, but small businesses as well. In a statement posted at their business blog, the company states that […]