One of the key aspects to your overall social media marketing strategy is being able to determine some manner of measurable results. Is your social media marketing working toward the ends you are looking to accomplish? Are you driving traffic? Are visitors engaging with your site and your content? How do you get an actual […]

This holiday season, the major, and minor, brands are going to be pulling out all of the proverbial stops with their social media marketing. Will you be one of them? Is it time to shift from simple brand awareness on social media to outright driving conversions?  Recent statistics and surveys are revealing that nearly 70% […]

Your social media marketing strategy has always been designed to do only one thing. That thing, of course, is driving traffic to your website or to your store. If it isn’t doing that, you need to revamp and restructure.   Shareaholic recently released a study they performed. In that study, they tracked, for several months, […]

Integrating video into your social media marketing strategy should be something you are already doing. Video has fast become one of the most popular, and efficient, ways to spread your message and drive traffic. A well thought out and presented video will do wonders for your name recognition and for increasing your customer base. What […]

Online and social media marketing success is an ongoing and daily battle that every small business must engage in. Those who are not extending their reach through their social media marketing will be soon be overtaken by their rivals. It is not a hobby; it is an investment in the future success of your business. […]

The importance of video to your social media marketing strategies can’t be underestimated. Video as a marketing tool is on the move and will soon gain nearly as much importance as content creation. But, what makes a great video? How can you get them fired up about you and your company? You must draw your […]

Social media marketing is a momentum thing. Too many companies start out with the proverbial bang but then fade fast before coming into the first turn. Everything about your social media marketing strategy must be geared toward engagement and constant momentum.  You must be posting constantly; at least once a day at minimum to all […]

American retailers are looking to take their holiday marketing strategies directly to the consumer. Recent research has found that US retailers plan on spending an enormous amount of money and resources on social media marketing campaigns. This will all be directly aimed with their holiday season bottom lines in mind. Projections are for American retailers […]

     The success of any social media marketing campaign depends on total engagement. You can’t just post an article or a photo and then forget about it. Monitoring your social media sites on a daily basis is critical to your overall success. Your social media marketing strategy is designed solely to drive traffic to your […]

 One of the challenges every small business owner faces is competition from a larger and more firmly established rival. Your search engine and social media marketing can be a way for you to not only compete but to begin to take away some serious market share from the big boys on your street.   The […]