There is always much talk regarding the real impact of social media influencers. Are they really worth the time to recruit and, as importantly, are they worth a chunk of your marketing budget? It does appear as if it just may be worth the effort for a small business to take on a social media […]

As a small business owner, you have spent years, perhaps decades, building a formidable team that has allowed your company to thrive. In these difficult times, there is stress and anxiety everywhere you turn. The challenge is to avoid having your employees burn out on you. Have you taken the time to investigate the causes […]

Of all of the factors and foundations that effect the potential success of any small business, customer service may just be the most critical. Many businesses fail to even monitor and adjust their customer service and it could be damaging their bottom lines. So, what exactly encompasses a great customer service experience? In some recently […]

Swift adaptation to new business realities can be a winning strategy for today’s small business. To stay competitive, a small business needs to know where they are and where they need to go. One of the swiftly changing benchmarks these days is the state of ecommerce. Adapting to its continuing strength is the key to […]

Far too many small businesses are not paying enough attention to their inbound marketing efforts and, as a result, could begin to see dramatic effects on their bottom lines. Inbound marketing relies heavily on your SEO strategies and focus on content, especially video, to drive customers to you. In some recently published research by ClassicInformatics, […]

Customer experience, or CX, has become a central and vital cog in the small business success machine. Communication with current and future customers has never been more important yet too many companies are not concentrating on it as they should. Especially when it comes to mobile operations and customer interaction and support. In some recently […]

As small businesses everywhere continue to reach out to potential customers through a multitude of strategies, social media seems to be making great strides toward becoming a dominant force with regard to consumer sales and communication. Consumers appear to be gaining a level of comfort buying through social media platforms so, going forward, a strong […]

When it comes to your business, failure is not an option. However, with all of the uncertainty and potential instability of these challenging times, it can get somewhat tricky to know in which direction to turn. As you continue to assess and optimize both your business and your marketing, it is critical to know where […]

While having a healthy mix of videos in your online marketing strategy has become more prominent, there still remains a large swath of small businesses that remain reluctant. Many believe that video is not worth the investment. But when combined with a solid SEO and social media strategy, video can enhance your message and brand […]

So, how has your ecommerce business been lately? Many small and mid sized businesses continue to struggle to find that sweet spot that will drive ecommere traffic and generate conversions. The challenge is, it seems, is that online shoppers have been dodging and weaving in an attempt to find what is working for them also. […]