Yahoo recently announced that it has begun a concerted effort to revamp its advertising and marketing strategies. New Yahoo CEO Marissa Meyer wants a more integrated and vibrant presentation that compliments Yahoo’s current content.  Meyer had spent a long time at Google and was responsible for new search innovations there. Not only is she […]

   Facebook seems to becoming more focused on its advertising offerings and has recently begun a drive to put all of the personal information it assembles to practical use. In addition to other target options, your Facebook marketing can now take aim at someone’s relationship status. Great news for those businesses who need to target […]

Two recently released studies have revealed how small business is using social media to drive traffic and increase sales as well as uncovering critical demographics about who is actually regularly engaged in social media. Global marketing research firm TNS recently worked in conjunction with LinkedIn to survey over one thousand small businesses with regard to […]

Facebook has been running small tests over the past year on their new flagship program for social media marketing services for small-to-medium businesses, Facebook Wi-Fi. With installations at over a thousand merchants, Facebook has garnered the interest of Cisco, one of the leaders in networking technology, to come on board and partner with them. Facebook […]

Back in July, Facebook ran a beta of their new embeddable posts features with a collection of publishers. This allowed them to work out any glitches that were discovered along the way. This week, Facebook launched embeddable posts for any and all publishers. This means all statuses, photos, links and videos are all embeddable improving […]

That seems to be the case this month as Facebook has been testing out a feature like Twitter’s trending topics among a select group of mobile users. Facebook tests many social media management features among users so it will be safe to assume that this is one of those features that will leave the test […]

Almost every business from the tiny mom-and-pop store to a global corporation is online and has a Facebook page these days. A business without a Facebook page is behind in the times and is missing out on a large potential traffic source for their company. Facebook has one of the largest online bases on the […]

In many businesses, there’s a difference between the social media department and the content writers department. What needs to be understood though, is that any social media that is posted online, whether it be a Facebook post, Tweet, YouTube video, etc. that’s content too. The content may be much shorter than traditional content and a […]

The rumors have become a reality, due to the overwhelming popularity of hashtags on Twitter and Instagram, Facebook has added hashtags to their own site. This isn’t to say that hashtags haven’t been used by users on the site for months, but now the hashtags are clickable. These hashtags will allow users to add context […]

Facebook is a multi-faceted social media management tool that every business needs to be invested in. It’s a service that allows you to build your brand, engage with your customers and target audience, and helps you get found in search engine results. If your Facebook page is optimized for SEO (Search Engine Optimization) then it […]