Integrating video into your social media marketing strategy should be something you are already doing. Video has fast become one of the most popular, and efficient, ways to spread your message and drive traffic. A well thought out and presented video will do wonders for your name recognition and for increasing your customer base. What […]

Social media marketing is a momentum thing. Too many companies start out with the proverbial bang but then fade fast before coming into the first turn. Everything about your social media marketing strategy must be geared toward engagement and constant momentum.  You must be posting constantly; at least once a day at minimum to all […]

With over one billion users, Facebook continues to be the 600 pound gorilla who can sit wherever it wants to. Major and minor brands, as well as every business in the world, have wanted their social media marketing efforts to grab a piece of that crowd. The problem has been, however, that Facebook had yet […]

So, thinks have been going well and you have decided it might be time to reach out to the largest country in the world with a social media campaign. Social media in China is not the same as it is in America or much of the Western world. The mindset is different and the agendas […]

Social media can be a huge boost to a company or a brand with regard to awareness. Awareness, when done properly can drive traffic to your site. However, it has become more and more apparent that most brands and companies just don’t seem to have any sort of coherent plan for taking advantage of the […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

When it comes to social media, Facebook appears to be the king. Everyone, it seems is out there be they average people or brands looking to increase their engagement and propel their bottom line ever upward. The problem lately is that engagement numbers have been dropping like the proverbial lead balloon at Facebook. Have ads […]

          In April of 2014, Randi Zuckerberg presented a seminar in New York City concerning the top social media and digital trends most likely to seriously impact digital marketing strategies over the course of 2014. Zuckerberg, sister of Facebook founder Mark Zuckerberg, is an accomplished entrepreneur in her own right. She formally held the post […]

     How does your company or brand respond to negative reviews and comments that have been received out on your social media sites? The trouble is, however, that not enough companies respond to negative feedback right away. In many cases, most do not even bother to respond at all.  This is not recommended and is […]