As small and medium sized businesses head into the new year with high expectations, it might be important to note that many will continue deploying marketing strategies that just don’t seem to be working for them. Staying on top of your online marketing, staying abreast of those strategies that are actually working, can seen daunting. […]

The importance of being mobile ready has never been more critical for small businesses everywhere. Not only have mobile devices, especially cell phones, begun to take an overwhelming chunk of search queries but have made serious inroads into becoming the dominant factor in ecommerce sales. Are you ready? In some recently released research, Emizentech has […]

As if small businesses have not had enough thrown at them in the last twenty months or so, here comes the holiday shopping season. While the holiday season has always been a critical time for retailers, this season seems like it could be a make or break situation for many. As always, entrepreneurs and small […]

Nothing can be more important to your future bottom line than search engine optimization. SEO has more than proved its worth as the most important weapon in your marketing arsenal. But how are consumers searching these days? Will they be able to find you? No longer are consumers limited to typing in what they are […]

Video marketing has become a staple with regard to the marketing and branding of a business. To ignore the tremendous impact video has is to find yourself in a fight with one hand tied behind your back. The chances of expanding your brand and overtaking your rivals shrinks without the use of video. So, what […]

While being a small business owner or independent entrepreneur has always been a challenge, it seems even more so these days. Every time a small business owner turns around, there seems to be a new challenge just waiting to leap. An important factor for the success of any small business is reliable intelligence with regard […]

As statistical data and research continues to prove out that search engine optimization is your most formidable marketing weapon, it may be time to examine the importance of search engines. While Google remains the undisputed ruler of search, some have begun to wonder if Google really matters. Some recent research gathered by Hubspot just may […]

For a few years now, mobile marketing has been gaining momentum and has now become a serious force to be reckoned with. Around half of the world’s commerce is now getting done via mobile so if your business is not intesifying its mobile marketing efforts, then you may very well be left behind. Being optimized […]

The importance of being mobile ready cannot be stressed enough. Too many small businesses are not utilizing mobile marketing enough and many have not considered mobile marketing at all. Smartphones have become such an integral part of every day life for so many that a small business must reach them there or their future success […]

One of the most overlooked weapons in any marketing arsenal just may be the podcast. If done right, a quality podcast can allow any size business to generate traffic and establish their brand as a local and national authority. The challenge continues to be how to develop an effective enough one to drive that traffic […]