Mobile SEO

As small businesses continue to scramble and evolve during these volatile and uncertain times, one focus remains the same and that is marketing and advertising. Without a solid marketing strategy, many small companies will likely struggle in the coming year. So, it becomes critical to know where your business is and where it just may […]

When it comes to your online marketing efforts, few options have as much impact as video. Many small businesses have yet to fully embrace the myriad forms but those that have are seeing a dramatic rise in brand awareness traffic and sales. Some recently published data by Wyzowl appears to demonstrate that now just may […]

How critical is your social media strategy to the future success of your company? Social media is everywhere and is an intricate part of millions of people’s lives every day. The most successful companies are leveraging social media to build brand awareness, drive traffic and make conversions.  Some recently compiled data by Vendasta, indicates just […]

Even as the economy continues to struggle, many small businesses want to hire. The challenge, it seems, is that small companies all across the country continue to struggle in their search to find quality employees. The situation has begun to become a major problem for many a small business. A recent report by the National […]

When it comes to search engine optimization, research has shown that too many small businesses consider it something they can easily put on hold. Sadly, many who do are not around for very long because, without a solid SEO strategy, your business may not be able to compete with your competitors in the long run. […]

Is your ecommerce up for the holiday challenge and is it strong enough to overtake your competitors moving forward? These are serious considerations considering that, in this current economy, a small business needs every advantage it can generate. The state of ecommerce continues to shift and evolve but there can be no denying its impact […]

Customer experience and satisfaction is always at the top of any small company’s vision board. As technology and automation expands, are consumers becoming more comfortable with companies that allow them to help themselves in more efficient and effective ways? It seems that some research done by Zendesk just may point to the future of customer […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

Are consumers really switching brands at a record pace? Sadly, the answer is a resounding yes. Often times, a customer will abandon a brand without explanation which often leaves a business scratching its head as to why it is losing valued customers. The answer, it seems, is less surprising than many businesses think. In some […]

For a long time now, video has proven to be one of the most effective weapons in your marketing arsenal. The challenge always seems to be how long a video needs to be for it to be truly effective with regard to driving traffic and making conversions. The latest controversy has surrounded what is known […]