Search Engine Marketing Services

Let’s face it: some businesses are just not perceived by the public as being all that “exciting”. You love your business and have worked hard to establish it and to grow it but some industries and professions are just viewed as rather “boring”. So, how to use your marketing to create that spark and drive […]

Search tyrant Google continues to add and to tweek its ranking factors to the point where there are, now, over 200 of them. As companies move forward over the following months, they need to keep in mind some of these changes and movements so as to improve both their SEO and their rankings. First off, […]

Just as customer experience has become the premier buzzword for marketing and advertising, so has customer intent become the new watch word for search. When considering the power of your SEO, it always begins with those relevant keywords. Now, however, it is time to expand them into long tail phrases that encompass a customer’s true […]

Trying to understand where social media currently is and where it is going can be a tricky part of your overall social media marketing planning. Recent research done by the Pew Research Center shows some noticeable shifts in where social media might be headed in the near future. Pew has found that many standard behaviors […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

In the language of mathematics, a nano is one billionth of anything. While that hardly seems all that impressive, companies have begun to tap in to the marketing power of such a small number. Thus, the rise of the nano influencer. Companies of all sizes have long tried to harness the marketing power of influencers […]

Your content marketing is the key to your survival and growth and video must be an intricate part of it all. Too many small businesses are not using the traffic and conversion driving power of video, and even those that are, simply don’t seem to have an activation strategy that will propel their videos to […]

Driving traffic to your site and location is critical to your survival as a company. SEO is, and will be for the foreseeable future, your best weapon for driving traffic and boosting revenue. However, more and more companies are competing in search using the same keywords and phrases. How can you stand above them and […]

Cyber Monday is the largest online shopping day of the year with sales looking to top a whopping $7 billion this season. The challenge, of course, like it is every day, is for your business to get noticed among the thousands of others who are vying for the time of the consumer at this particular […]

Creating emotional responses to any social media campaign you launch can be critical to the success of your social media presence. Emotion moves people to action. It always has and it always will. While generating emotional responses to advertising and content is nothing new, too few small businesses are creating campaigns that stir emotions that […]