So, what exactly is a bounce rate and why is it such a critical metric? Bounce rate tells you how long a visitor is staying on a page and if you have provided them with enough interest to keep exploring your site. If you are not providing the interest then they will quickly “bounce” away […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

Can any business continue to ignore search engine optimization and expect to be able to compete long into the future? Without a solid SEO strategy, businesses today will struggle on many fronts especially when it comes to driving traffic. In some recently published research, 411locals has compiled SEO data that that will be crucial to […]

One prevalent risk today that is generally ignored by most entrepreneurs and small business owner’s is that of their reputation especially their online reputation. What is most important in this regard is how to handle this risk across several platforms. Your reputation is affected online mostly through consumer comments and your social media elements. Customer […]

Sadly, when it comes to a long term and effective social media strategy, too many small businesses are falling behind. Many don’t consider social media to be a consistent strategy for both driving traffic and securing conversions. Social media continues to evolve quickly these days and those companies that don’t keep up might find themselves […]

As times become ever more challenging for everyone, especially for small businesses, severe challenges continue to arise that could threaten the survival of many small companies. Is your company poised to see the challenges and respond to them so that your business emerges that much stronger? In some recently published data, the US Chamber of […]

When it comes to staying ahead of your rivals, nothing can match a solid search engine optimization strategy. The proven effectiveness of SEO is something your company needs to stay competitive and to thrive. The challenge becomes staying on top of your plan and integrating it with your other formidable marketing weapons. The importance of […]

As a small business owner, you have spent years, perhaps decades, building a formidable team that has allowed your company to thrive. In these difficult times, there is stress and anxiety everywhere you turn. The challenge is to avoid having your employees burn out on you. Have you taken the time to investigate the causes […]

As uncertainty continues to be the watchword these days, is this the perfect time for B2B companies to re-examine their online marketing strategies? The challenge seems to be that too many B2B companies believe that their online marketing presence doesn’t need to be that strong or comprehensive. The reality, however, is that without a long […]

Can combining email and video actually drive more traffic? Both are formidable weapons in any marketing arsenal but too many small businesses are not deploying them together in a consistent manner.  When you know the powerful reach of each, you can begin to craft a strategy that just may begin to boost your traffic. In […]