In our instant gratification world, speed is everything. It seems unnecessary to even mention speed but the fact remains that far too many small business websites are so slow to load that they are losing traffic, damaging their SEO marketing efforts, and losing sales.  If your website is too slow to load, your customers will […]

Social media marketing is here to stay. Those businesses that are adapting to it and formulating successful strategies are those that will remain competitive and growth oriented. A recent study released by the Social Media Examiner highlights just how effectively companies are adapting. Also, the report zooms in on some huge gaps and flaws that […]

Social media marketing is one of the greatest weapons you can have with regard to building your brand and driving traffic. However, are you just deploying a slap-dash type of campaign? Do you know what you are trying to do? And, if so, can you actually measure the success or dismal failure of your social […]

Content marketing has quickly become the default strategy for search engine optimization. Some businesses get it, most don’t. Those that don’t get it will quickly be left in the dust along with the nearly 55% of American small businesses that don’t even have a website. The serious competitors out there, approximately 60% of all businesses […]

As online marketing strategies begin to focus more on visual content, businesses are finding that the more they integrate it, the stronger their customer engagement becomes. There are many advantages to using visual content in your overall online marketing mix. It draws the eye’s attention quicker than text and tends to enhance any presentation.  If […]

Having your blog or video content marketing piece go viral can be a mixed blessing. But, for the most part, going viral with a piece of content is incredibly helpful to you. What you need to understand, however, is that there are certain strategies entailed in the possibility of something going viral on you. Just […]

Your social media marketing strategy is all about engagement and quality content. There are certain platforms you need to be marketing to but Instagram can be a platform that can help you drive some meaningful traffic in a relatively short time. Instagram offers your social media marketing strategy an opportunity to visually connect with prospects […]

Recent research released by the Content Marketing Institute has revealed some startling findings regarding the current state of content marketing. The findings reveal certain trends and challenges for those B2B companies looking to get a competitive edge.  Slightly over 40% of those companies surveyed thought their strategies and tactics were having a positive effect. Many […]

As more and more small businesses take advantage of social media marketing, they are also discovering that there are many nuances to it. A recent research study performed by social media giant LinkedIn, found that well over 80% of all businesses, large and small, have a social media presence. In addition, LinkedIn found that nearly […]

Your social media marketing needs to be one area where you need to concentrate and execute. Social media has become a dominant marketing outlet and you need to be on top of it if you want to use it to your best advantage. Your social media marketing should engage and be structured with only one […]